25 Apr 2023

How Brands Can Benefit From Privacy Positivity

Today, the way in which companies use or misuse our data is becoming an increasingly important factor when it comes to consumer brand loyalty. It’s clear that privacy sells – and the brands which prioritise it will gain consumers’ trust, earn credibility and improve their reputation.

From data journalists to tech innovators, we speak to a range of privacy experts on just why – and how – brands should go beyond regulatory compliance, and harness privacy positivity.


  • Ben van der Merwe, Data Journalist, Sky
  • Nial Ferguson, MD, UK & Ireland, Sourcepoint
  • John Bruce, CEO, Inrupt